Balance Your Personal and Professional Selves on Facebook

More people use Facebook than any other social network, which means that you need a Facebook strategy for your career. This is especially true since we usually use our personal accounts when we’re on it. Here are some tips for managing your personal account in relation to your professional identity:

  • Use your lists. Creating different lists for different groups of people – coworkers, friends, and professional contacts, for example – helps you keep track of whom you’re sharing things with.
  • Target each post. Before you hit “Enter,” double-check who will be able to see it. Should the post be public? For a specific list? For only you?
  • “View as colleague.” Use Facebook‘s “view as” feature to see what your profile looks like to other people. Make sure your colleagues, and your boss, see what you intend them to.
  • Change your defaults. If you use Facebook on your phone, set your default privacy settings to the narrowest possible audience. It’s better to share too narrowly than too widely.

Adapted from Being Professionally Personable on Facebook | Alexandra Samuel | Harvard Business Review.

Social Media Infographic

With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.

Download a printable PDF of the infographic.

via Social Media Infographic | Leverage New Age Media.

How The Most Productive People Nail Networking Without Being Annoying

How The Most Productive People Nail Networking Without Being Annoying | Fast Company | Business + Innovation

I surround myself with fellow travelers. Networks are the new companies. None of us create value all by ourselves; it\’s our connectedness that let\’s us create work. We’re doing stuff with other people. And these people–a network, using the more technical term–in our lives shape who we are (by influencing what you think about) and what we make (by helping us get things done). So I am pretty thoughtful about who gets on my calendar and making sure to stay in touch whose opinions and ideas I want to shape mine.

via How The Most Productive People Nail Networking Without Being Annoying | Fast Company | Business + Innovation

Of Course Facebook Is a Utility!

[Mark Zuckerberg has] always called Facebook a utility. Here’s a quote from an article by Jeff Clavier on “The Facebook” from October 27, 2005, when the service had around 5,000,000 members and was open only to students in certain universities and invited high schoolers, and was pretty much the Snapchat of its time:

Mark said that he has not conceived the Facebook as a social network – which is a community application, it is a directory that he considers a utility that students use in order to find information which is socially relevant.

Zuckerberg’s vision has had its occasional blips, but for the most part it’s been remarkably consistent for almost a decade now, and he’s never wavered on the idea of Facebook being a utility. More than anything else, that might be the mantra which got the service to 1.19 billion monthly active users. It’s also helped make it into a real business. Among the lessons of the web: The fact that something is cool doesn’t mean that there’s any obvious way to make a lot of money from it, and the fact that something isn’t cool doesn’t mean that it’s doomed to failure.

via Of Course Facebook Is a Utility! |

Facebook’s cool-kids problem: Instagram, Snapchat, and the anti-Facebook phenomenon.

Facebook’s cool-kids problem, then, is not an existential threat. Rather, it seems to be an inherent limitation in the concept of a social network for everyone. You can have everyone, or you can have the cool kids, but you can’t have both. I’m guessing Facebook will settle for everyone.

via Facebook’s cool-kids problem: Instagram, Snapchat, and the anti-Facebook phenomenon | Slate

Facebook Update Tips For your Business

Nearly every morning I walk by a house that makes me feel more welcome than all of the other anonymous and generic houses in my neighborhood. Not only is it well decorated, but it sits alone, providing a dividing line between other houses and the cemetery. What makes this house so welcoming isn’t just the location or the decorations, but the fact that the owner goes out of his or her way to greet me.

Not in person, but through the words that they write on the sidewalk in chalk.

I have no clue who lives there, man, woman, child, or all of the above. All I know is that they go out of their way to greet passersby and make them feel welcome. The sidewalk chalk messages vary from time to time, sometimes just a word, like “Smile,” and other times full sentences. Once there was even a hashtag included in the sidewalk message, in true digital age fashion. At times I feel like knocking on the door, but I don’t want to disturb them. But someday I hope to meet whomever lives in that home.

As business owners and folks who manage Facebook business pages, we can learn a lot from this. We study the numbers and stress out over our messaging, looking for the best possible way to draw customers in and get them to engage with us.

And while our customers might connect with us on Facebook and other social platforms in order to show their support, or to get information on specials and deals, that’s not all they want. In fact, if all you give them is business related stuff, they might tune you out. Mix it up. Talk about the other things in life. Here are a few options on things you can talk about on Facebook that your customers might like, and might be enough to draw them in and welcome them.

via Facebook Update Tips For your Business | Inkling Media.

The Beginner’s Guide to the Hashtag

If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun.

via The Beginner’s Guide to the Hashtag | Mashable