Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
It’s every employer’s dream to have fully engaged staff talking about the amazing benefits of the products or services the company offers, and positioning the company the way the founders intended. Social media has made this a lot easier, but ironically social media has also made the relationship between employees and employers somewhat awkward.
Write it only if you mean it.
On Twitter, Sally Hogshead (one of my most favorite people!) asked, “How well do you need to know someone before endorsing them on LinkedIn?” My tweet back was: “I’d say well enough to give an authentic endorsement. I was asked to give one by someone I never worked with. Huh?!?” What’s the big deal? Why not just write a testimonial or endorsement for anyone who asks? It’s simple, fast and easy to do it and nobody gets hurt.
Thanks to Facebook, Twitter, LinkedIn and a slew of other social media platforms, job seekers are closer than ever to the decision-makers at their target companies.
While social media is wonderful as a stand-alone tool in any job seeker’s toolbox, you should know that it’s even better when combined with other “old-fashioned” standbys — such as your resume.