With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.
[Mark Zuckerberg has] always called Facebook a utility. Here’s a quote from an article by Jeff Clavier on “The Facebook” from October 27, 2005, when the service had around 5,000,000 members and was open only to students in certain universities and invited high schoolers, and was pretty much the Snapchat of its time:
Mark said that he has not conceived the Facebook as a social network – which is a community application, it is a directory that he considers a utility that students use in order to find information which is socially relevant.
Zuckerberg’s vision has had its occasional blips, but for the most part it’s been remarkably consistent for almost a decade now, and he’s never wavered on the idea of Facebook being a utility. More than anything else, that might be the mantra which got the service to 1.19 billion monthly active users. It’s also helped make it into a real business. Among the lessons of the web: The fact that something is cool doesn’t mean that there’s any obvious way to make a lot of money from it, and the fact that something isn’t cool doesn’t mean that it’s doomed to failure.
Facebook’s cool-kids problem, then, is not an existential threat. Rather, it seems to be an inherent limitation in the concept of a social network for everyone. You can have everyone, or you can have the cool kids, but you can’t have both. I’m guessing Facebook will settle for everyone.
This year we give you the good, the bad, and the ugly about Facebook, Google+, Twitter, Pinterest, LinkedIn, and YouTube. We decided to focus on these six because, based on digital marketers’ adoption, this is where the action is. That’s not to say marketers shouldn’t look beyond these channels, and we are in no way anointing them winners. We just wanted to give information-starved CMOs some insight into what we think are the places to be in 2013 to make the most of already stretched marketing dollars.
Whether you work for a large brand or own your own small business, I’m sure you’re hearing quite a bit about Pinterest. You may be asking yourself, should we be marketing on Pinterest? Is this a fad? How can Pinterest help my business? How would I market on Pinterest anyway?
If you ask yourself any of these questions or if your boss, manager, spouse or business associate has ever asked them, then you’re in luck.
I’ve gathered almost 90 resources to answer almost any question you could have about Pinterest.
Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.
Facebook, in other words, is not the norm, Netpop found.
For example, Facebook’s penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube’s penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).
The use of Wikipedia and Twitter is also higher among younger, socially networked adults:
- 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
- 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.
Pinterest’s users are 80% women, according to recent data from Google Ad Planner, as presented by Ignite Social Media. The site is biggest among the 25-34 age range, followed by 35-to-44-year-olds. These site’s popularity among people in their late 20s and early 30s is illustrated (quite literally) by the proliferation of images related to wedding planning and home decor.
There’s nothing inherently female-centric about Pinterest. At its core, it’s an image-sharing service that lets people curate their favorite visual stuff from across the Web. It just happened to have caught on particularly strong with the young female demographic group. The site is just beginning to take off, though, and its community could evolve in any direction moving forward.