Nearly every morning I walk by a house that makes me feel more welcome than all of the other anonymous and generic houses in my neighborhood. Not only is it well decorated, but it sits alone, providing a dividing line between other houses and the cemetery. What makes this house so welcoming isn’t just the location or the decorations, but the fact that the owner goes out of his or her way to greet me.
Not in person, but through the words that they write on the sidewalk in chalk.
I have no clue who lives there, man, woman, child, or all of the above. All I know is that they go out of their way to greet passersby and make them feel welcome. The sidewalk chalk messages vary from time to time, sometimes just a word, like “Smile,” and other times full sentences. Once there was even a hashtag included in the sidewalk message, in true digital age fashion. At times I feel like knocking on the door, but I don’t want to disturb them. But someday I hope to meet whomever lives in that home.
As business owners and folks who manage Facebook business pages, we can learn a lot from this. We study the numbers and stress out over our messaging, looking for the best possible way to draw customers in and get them to engage with us.
And while our customers might connect with us on Facebook and other social platforms in order to show their support, or to get information on specials and deals, that’s not all they want. In fact, if all you give them is business related stuff, they might tune you out. Mix it up. Talk about the other things in life. Here are a few options on things you can talk about on Facebook that your customers might like, and might be enough to draw them in and welcome them.
This year we give you the good, the bad, and the ugly about Facebook, Google+, Twitter, Pinterest, LinkedIn, and YouTube. We decided to focus on these six because, based on digital marketers’ adoption, this is where the action is. That’s not to say marketers shouldn’t look beyond these channels, and we are in no way anointing them winners. We just wanted to give information-starved CMOs some insight into what we think are the places to be in 2013 to make the most of already stretched marketing dollars.
Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
It’s every employer’s dream to have fully engaged staff talking about the amazing benefits of the products or services the company offers, and positioning the company the way the founders intended. Social media has made this a lot easier, but ironically social media has also made the relationship between employees and employers somewhat awkward.
Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.
Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide seven simple steps for leveraging brand presence on Pinterest.
Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. A study by Shareaholic in January showed that Pinterest drove only a fraction less referral traffic than both Twitter and Google, and more than Google+, YouTube and LinkedIn combined.
Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. There’s no DKNY, Macy’s, Walmart, Target, etc.
As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use this social media site in order to raise brand awareness has heightened.
The bulletin-board-style social image sharing website is a relatively new social media phenomenon, created just two years ago and rapidly became one of the largest online social networks. The site allows its users to create and manage image collections, known as “boards,” grouped by theme, and follow others with similar tastes and interests.