About Social Media
Here are some Facebook tactics along with insights on when they are or are not effective. This is not a formula; it is a set of tools that will broaden your social media branding arsenal. You need to develop your own unique social media strategy and discover how you can best apply these tools.
via Building Brand Awareness on Facebook | 5 Critical Tactics | Infinity Concepts.
While career coaches and success gurus expound on the virtues of networking—especially in a down economy—some professionals take it too far. Management and addiction specialists say they are seeing more people compulsively attending events, obsessively growing the number of their connections online and wearing themselves out with little too show for it.
via Are You A Compulsive Networker? 10 Warning Signs | Forbes.
No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.
via 5 Ways Brands Use Pinterest To Authentically Connect | Fast Company.
Today, with the help of computers – PCs, tablets, smartphones, etc. – and the Internet, inter-human cooperation – networking – even with people on the other side of the world, has become much easier. Nothing illustrates our eagerness to cooperate with others better than the wildfire spread of Internet social networking. The special value to businesses of such instant collaboration tools has only recently been fully appreciated. Facilitating the pooling of an organization’s brainpower is increasingly recognized as an enormous productivity booster. That recognition accounts for the fast-growing popularity of a new type of Internet service called enterprise social networking – a sort of blend of Twitter and Facebook that’s secure and configurable so that it can be restricted to a predefined set of users or groups. One such enterprise social network operation is Yammer – a San Francisco based company recently acquired by Microsoft for 1.2 Billion – whose revenue is reported in The Economist to have grown by 132% last year alone.
via Putting our Heads Together – The Awesome Power of Networking « Jeff Robinson – Contrarian’s Mind.
As Pinterest racks up new users and generates buzz, it’s fair to ask what exactly is the difference between the visual social sharing site and Tumblr? That was one of the questions Slate readers had for Tumblr vice president Andrew McLaughlin, who recently sat down for an interview with Jacob Weisberg.
McLaughlin also gives his take on Internet privacy, saying he thinks it’s time for the U.S. to set basic minimums for privacy protection, so that people can feel free to experiment and interact on the Web without fear of being haunted later by what he calls their permanent digital record.
CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.
via Digital Marketing In 2012: Predictions From 32 Industry Luminaries | CMO.com.
Let’s face it: event marketing has changed.
While press releases, mailed invites, and print ads can still play a role, social media has fundamentally shifted the way people gather information and learn about events. Event planners need to understand and leverage social media to reach potential attendees in the places they go for information.
When using social media — especially for business purposes — young people have a tendency to put their conservative pants on and act like robots. I don’t understand this at all.
Just because you represent a business doesn’t mean you have to be boring and lifeless. We’re in a new age where consumers are smart enough to know that companies aren’t faceless, but in fact they are run by real people with real personalities. Some of the most popular business Twitter/Facebook accounts are ones where people inject their personality, humor and interests into posts. Here’s how you can too:
Shake it up.
via With Social Media, Kick Off Your Conservative Pants | Entrepreneur.com.
There are a lot of different ways to rekindle that spark of excitement between you and your readers. But they all involve putting a bit more effort into building your bond.
And as with all good relationships, it requires a lot more listening and tuning in to others’ needs rather than focusing on your own desires.
I’m not saying you should do all of these things at once, but here are 40 different ways to build more engagement and find readers for your content.
via Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger.
We use technology to keep one another at distances we can control: not too close, not too far, just right: the Goldilocks effect.
We are tempted to think that our little “sips” of online connection add up to a big gulp of real conversation. But they don’t. E-mail, Twitter, Facebook, all of these have their places — in politics, commerce, romance and friendship. But no matter how valuable, they do not substitute for conversation.
LyonCo Social Media Toolbox 