The Beginner’s Guide to Google+

If you’re a newbie to Google+, these tips will help you get started.

Creating a Google Account

First things first, in order to have a Google+ account, you must have a Google account. To do that, go to plus.google.com and find \”Create An Account\” located at the top right of the screen. From here, you will be asked to provide a few pieces of information, including your name, birthdate and current email address.

via The Beginner’s Guide to Google+ | Mashable

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The 2013 CMO’s Guide To The Social Media Landscape

This year we give you the good, the bad, and the ugly about Facebook, Google+, Twitter, Pinterest, LinkedIn, and YouTube. We decided to focus on these six because, based on digital marketers’ adoption, this is where the action is. That’s not to say marketers shouldn’t look beyond these channels, and we are in no way anointing them winners. We just wanted to give information-starved CMOs some insight into what we think are the places to be in 2013 to make the most of already stretched marketing dollars.

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Again, this year, we have both the printable PDF of the chart as well as an interactive version that we think you’ll find both cool and useful.

via The 2013 CMO’s Guide To The Social Media Landscape | CMO.COM

How to Supercharge your Social Media Marketing Strategy with Employee Sharing

Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?

It’s every employer’s dream to have fully engaged staff talking about the amazing benefits of the products or services the company offers, and positioning the company the way the founders intended. Social media has made this a lot easier, but ironically social media has also made the relationship between employees and employers somewhat awkward.

via How to Supercharge your Social Media Marketing Strategy with Employee Sharing | Business 2 Community.

10 Lessons from the Top 25 Most Engaged Brands on Twitter – Forbes

Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

via 10 Lessons from the Top 25 Most Engaged Brands on Twitter | Forbes.

8 Strategies for Launching a Brand Presence on Pinterest

Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide seven simple steps for leveraging brand presence on Pinterest.

Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. A study by Shareaholic in January showed that Pinterest drove only a fraction less referral traffic than both Twitter and Google, and more than Google+, YouTube and LinkedIn combined.

Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. There’s no DKNY, Macy’s, Walmart, Target, etc.

via 8 Strategies for Launching a Brand Presence on Pinterest | Mashable.

How Can Pinterest Help My Brand or Business?

As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use this social media site in order to raise brand awareness has heightened.

The bulletin-board-style social image sharing website is a relatively new social media phenomenon, created just two years ago and rapidly became one of the largest online social networks. The site allows its users to create and manage image collections, known as “boards,” grouped by theme, and follow others with similar tastes and interests.

via How Can Pinterest Help My Brand or Business? | iconprinting.