Balance Your Personal and Professional Selves on Facebook

More people use Facebook than any other social network, which means that you need a Facebook strategy for your career. This is especially true since we usually use our personal accounts when we’re on it. Here are some tips for managing your personal account in relation to your professional identity:

  • Use your lists. Creating different lists for different groups of people – coworkers, friends, and professional contacts, for example – helps you keep track of whom you’re sharing things with.
  • Target each post. Before you hit “Enter,” double-check who will be able to see it. Should the post be public? For a specific list? For only you?
  • “View as colleague.” Use Facebook‘s “view as” feature to see what your profile looks like to other people. Make sure your colleagues, and your boss, see what you intend them to.
  • Change your defaults. If you use Facebook on your phone, set your default privacy settings to the narrowest possible audience. It’s better to share too narrowly than too widely.

Adapted from Being Professionally Personable on Facebook | Alexandra Samuel | Harvard Business Review.

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How to Supercharge your Social Media Marketing Strategy with Employee Sharing

Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?

It’s every employer’s dream to have fully engaged staff talking about the amazing benefits of the products or services the company offers, and positioning the company the way the founders intended. Social media has made this a lot easier, but ironically social media has also made the relationship between employees and employers somewhat awkward.

via How to Supercharge your Social Media Marketing Strategy with Employee Sharing | Business 2 Community.

10 Lessons from the Top 25 Most Engaged Brands on Twitter – Forbes

Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

via 10 Lessons from the Top 25 Most Engaged Brands on Twitter | Forbes.

5 Ways To Encourage Customers To Share Your Content

There are lots of studies now that have confirmed what we all suspected – consumers trust ads only about 33% of the time – but, they trust recommendations from peers 92% of the time. What to do when your best customers aren’t listening anymore? Stop talking and let your customers do the talking instead. Create remarkable, inviting content and empower them to show their love for your brand by sharing it across their social footprint. Marketo Social Marketing allows you to create a variety of social offers that you can easily integrate into all of your marketing efforts. Social is more than just a channel or a tactic, it should be present in every aspect of your marketing.

via 5 Ways To Encourage Customers To Share Your Content | Marketo.

How to measure brand awareness on Facebook

“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.

However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.

With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.

I’m going to kick off with brand awareness – this week focusing solely on Facebook so as not to make the articles too long.

via How to measure brand awareness on Facebook | Econsultancy.

Digital Marketing In 2012: Predictions From 32 Industry Luminaries

CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.

via Digital Marketing In 2012: Predictions From 32 Industry Luminaries | CMO.com.

Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience

There are a lot of different ways to rekindle that spark of excitement between you and your readers. But they all involve putting a bit more effort into building your bond.

And as with all good relationships, it requires a lot more listening and tuning in to others’ needs rather than focusing on your own desires.

I’m not saying you should do all of these things at once, but here are 40 different ways to build more engagement and find readers for your content.

via Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger.