When using social media — especially for business purposes — young people have a tendency to put their conservative pants on and act like robots. I don’t understand this at all.
Just because you represent a business doesn’t mean you have to be boring and lifeless. We’re in a new age where consumers are smart enough to know that companies aren’t faceless, but in fact they are run by real people with real personalities. Some of the most popular business Twitter/Facebook accounts are ones where people inject their personality, humor and interests into posts. Here’s how you can too:
Shake it up.