10 Lessons from the Top 25 Most Engaged Brands on Twitter – Forbes

Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

via 10 Lessons from the Top 25 Most Engaged Brands on Twitter | Forbes.

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