Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
It’s every employer’s dream to have fully engaged staff talking about the amazing benefits of the products or services the company offers, and positioning the company the way the founders intended. Social media has made this a lot easier, but ironically social media has also made the relationship between employees and employers somewhat awkward.
We use technology to keep one another at distances we can control: not too close, not too far, just right: the Goldilocks effect.
We are tempted to think that our little “sips” of online connection add up to a big gulp of real conversation. But they don’t. E-mail, Twitter, Facebook, all of these have their places — in politics, commerce, romance and friendship. But no matter how valuable, they do not substitute for conversation.