Nearly every morning I walk by a house that makes me feel more welcome than all of the other anonymous and generic houses in my neighborhood. Not only is it well decorated, but it sits alone, providing a dividing line between other houses and the cemetery. What makes this house so welcoming isn’t just the location or the decorations, but the fact that the owner goes out of his or her way to greet me.
Not in person, but through the words that they write on the sidewalk in chalk.
I have no clue who lives there, man, woman, child, or all of the above. All I know is that they go out of their way to greet passersby and make them feel welcome. The sidewalk chalk messages vary from time to time, sometimes just a word, like “Smile,” and other times full sentences. Once there was even a hashtag included in the sidewalk message, in true digital age fashion. At times I feel like knocking on the door, but I don’t want to disturb them. But someday I hope to meet whomever lives in that home.
As business owners and folks who manage Facebook business pages, we can learn a lot from this. We study the numbers and stress out over our messaging, looking for the best possible way to draw customers in and get them to engage with us.
And while our customers might connect with us on Facebook and other social platforms in order to show their support, or to get information on specials and deals, that’s not all they want. In fact, if all you give them is business related stuff, they might tune you out. Mix it up. Talk about the other things in life. Here are a few options on things you can talk about on Facebook that your customers might like, and might be enough to draw them in and welcome them.
Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.