CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.
Thanks to a Google+ post by Leon Håland, you can see exactly by how much Google+ is outpacing its perceived competitors. In his post, Håland issued a chart that compares the growth of the three social networks, and let’s just say Google+ is doing quite well:
As you can see, it took both Twitter and Facebook over two years to get 10 million users. It took Google+ 16 days. Of course, Facebook’s initial “.edu addresses only” policy contributed mightily to their slower rate of growth. As for Twitter, admittedly, it was a slow burn, but now, its popularity cannot be denied. Nevertheless, neither can touch the expansion of Google+, invitation-only status or not.
Does this mean the social network domination of Google+ is inevitable? Considering there are over 700 million Facebook members, clearly, that part of the story has yet to be written, but it’s hard to argue with the growth of Google+, either.
When Google Inc. launched its Google+ social-networking site three weeks ago, executives handed out sailor hats to the hundreds of employees working on the project, symbolizing their year-long journey to that point.
So far, the sailing has been mostly smooth. On Wednesday, Web-traffic watcher comScore Inc. estimated Google+ has had 20 million unique visitors since its launch, including five million visitors from the U.S. A Google spokeswoman declined comment.
Google’s rapid growth spurt on Google+ suggests that people are hungry for more social network options, WSJ’s Jen Valentino-DeVries reports.
ComScore, whose estimates are based on a “global measurement panel” of two million Internet users, similar to the approach Nielsen uses to measure television ratings,doesn’t have data on the number of minutes people spent on Google+.
Still, the growth of Google+ has impressed observers because access to it is by invitation only, meaning people can join only if a current member invites them. And the company hasn’t yet marketed the service to the more than one billion monthly visitors who use its search engine, Gmail and other services.