CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.
There are a lot of different ways to rekindle that spark of excitement between you and your readers. But they all involve putting a bit more effort into building your bond.
And as with all good relationships, it requires a lot more listening and tuning in to others’ needs rather than focusing on your own desires.
I’m not saying you should do all of these things at once, but here are 40 different ways to build more engagement and find readers for your content.
Foursquare reached out to their users by making April 16 4sqDay. In this day, companies are encouraged to offer extra promotions to people who visit their businesses. Foursquare gets to thank their users and companies get extra Foursquare customers who are looking to cash in on extra deals. It’s a textbook example of using social media marketing to bridge the online and offline worlds. In this Future of Engagement episode, host Murray Newlands analyzes 4sqDay from a social networking perspective and has a few tips for brands looking to promote themselves on social networks.
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.
In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?