With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.
What is a Pinterest contest?
Pinterest has definitely been the stand-out amongst the social media newcomers of the year. Although it’s been around before 2012, Pinterest has been the buzz word on everyone’s lips. We all know it’s an online pinboard – but what does that exactly mean for marketers.
A Pinterest contest allows you to create a promotion specific to your Pinterest customers. From this you will see a curation of photo-driven images that are relevant to your property or brand. The best part about a contest is the content is completely user-generated.
No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes.
Pinterest’s users are 80% women, according to recent data from Google Ad Planner, as presented by Ignite Social Media. The site is biggest among the 25-34 age range, followed by 35-to-44-year-olds. These site’s popularity among people in their late 20s and early 30s is illustrated (quite literally) by the proliferation of images related to wedding planning and home decor.
There’s nothing inherently female-centric about Pinterest. At its core, it’s an image-sharing service that lets people curate their favorite visual stuff from across the Web. It just happened to have caught on particularly strong with the young female demographic group. The site is just beginning to take off, though, and its community could evolve in any direction moving forward.
What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future.
This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. Finally the infographic movement towards visualizing data as opposed to blogging or writing about a topic is yet another bellwether towards pics instead of words.
Pinterest has value. In particular, for my client Razoo, which has a very strong female customer base. Of that I am sure, and so I participate on it because its my job to understand its strengths, good and bad.
For the third consecutive year, CMO.com is excited to deliver our latest CMO’s Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands’ advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.
A woman named Kirsten decided to look into the legality of Pinterest. After all, she’s a lawyer with a passion for photography.
What she found scared her so much, she shut down her Pinterest boards entirely.
Kirsten’s investigation began after she saw photographers complaining about copyright violations on Facebook. She wondered why Facebook could get in trouble for copyright violation and Pinterest couldn’t.