Social Media Infographic

With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.

Download a printable PDF of the infographic.

via Social Media Infographic | Leverage New Age Media.


Pinterest Contests: Should You Create One?

What is a Pinterest contest?

Pinterest has definitely been the stand-out amongst the social media newcomers of the year. Although it’s been around before 2012, Pinterest has been the buzz word on everyone’s lips. We all know it’s an online pinboard – but what does that exactly mean for marketers.

A Pinterest contest allows you to create a promotion specific to your Pinterest customers. From this you will see a curation of photo-driven images that are relevant to your property or brand. The best part about a contest is the content is completely user-generated.

via Pinterest Contests: Should You Create One? | Digital Compass.

Who’s Using Pinterest? Yup, It’s Mostly Ladies

Pinterest’s users are 80% women, according to recent data from Google Ad Planner, as presented by Ignite Social Media. The site is biggest among the 25-34 age range, followed by 35-to-44-year-olds. These site’s popularity among people in their late 20s and early 30s is illustrated (quite literally) by the proliferation of images related to wedding planning and home decor.

There’s nothing inherently female-centric about Pinterest. At its core, it’s an image-sharing service that lets people curate their favorite visual stuff from across the Web. It just happened to have caught on particularly strong with the young female demographic group. The site is just beginning to take off, though, and its community could evolve in any direction moving forward.

Who's Using Pinterest? Yup, It's Mostly Ladies

via Who’s Using Pinterest? Yup, It’s Mostly Ladies | ReadWriteWeb.

The Inevitable Pinterest Post

What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future.

This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. Finally the infographic movement towards visualizing data as opposed to blogging or writing about a topic is yet another bellwether towards pics instead of words.

Pinterest has value. In particular, for my client Razoo, which has a very strong female customer base. Of that I am sure, and so I participate on it because its my job to understand its strengths, good and bad.

via The Inevitable Pinterest Post | Geoff Livingston’s Blog.

The CMO’s Guide to the Social Landscape

For the third consecutive year, is excited to deliver our latest CMO’s Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands’ advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.

via The CMO’s Guide to the Social Landscape | CMO.COM.

Lawyer assesses Pinterest’s copyright situation

A  woman named Kirsten decided to look into the legality of Pinterest.  After all, she’s a lawyer with a passion for photography.

What she found scared her so much, she shut down her Pinterest boards entirely.

Kirsten’s investigation began after she saw photographers complaining about copyright violations on Facebook.  She wondered why Facebook could get in trouble for copyright violation and Pinterest couldn’t.

She browsed Pinterest’s Terms of Use section. In it she found Pinterest’s members are solely responsible for what they pin and repin. They must have explicit permission from the owner to post everything.

via Lawyer assesses Pinterest’s copyright situation | Business Insider.