Balance Your Personal and Professional Selves on Facebook

More people use Facebook than any other social network, which means that you need a Facebook strategy for your career. This is especially true since we usually use our personal accounts when we’re on it. Here are some tips for managing your personal account in relation to your professional identity:

  • Use your lists. Creating different lists for different groups of people – coworkers, friends, and professional contacts, for example – helps you keep track of whom you’re sharing things with.
  • Target each post. Before you hit “Enter,” double-check who will be able to see it. Should the post be public? For a specific list? For only you?
  • “View as colleague.” Use Facebook‘s “view as” feature to see what your profile looks like to other people. Make sure your colleagues, and your boss, see what you intend them to.
  • Change your defaults. If you use Facebook on your phone, set your default privacy settings to the narrowest possible audience. It’s better to share too narrowly than too widely.

Adapted from Being Professionally Personable on Facebook | Alexandra Samuel | Harvard Business Review.

5 Ways To Encourage Customers To Share Your Content

There are lots of studies now that have confirmed what we all suspected – consumers trust ads only about 33% of the time – but, they trust recommendations from peers 92% of the time. What to do when your best customers aren’t listening anymore? Stop talking and let your customers do the talking instead. Create remarkable, inviting content and empower them to show their love for your brand by sharing it across their social footprint. Marketo Social Marketing allows you to create a variety of social offers that you can easily integrate into all of your marketing efforts. Social is more than just a channel or a tactic, it should be present in every aspect of your marketing.

via 5 Ways To Encourage Customers To Share Your Content | Marketo.

Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience

There are a lot of different ways to rekindle that spark of excitement between you and your readers. But they all involve putting a bit more effort into building your bond.

And as with all good relationships, it requires a lot more listening and tuning in to others’ needs rather than focusing on your own desires.

I’m not saying you should do all of these things at once, but here are 40 different ways to build more engagement and find readers for your content.

via Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger.