Social Media – Age, Not Gender, Drives Most Social Media Use

Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.

Facebook, in other words, is not the norm, Netpop found.

For example, Facebook’s penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).

By contrast, YouTube’s penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).

The use of Wikipedia and Twitter is also higher among younger, socially networked adults:

  • 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
  • 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.

via Social Media – Age, Not Gender, Drives Most Social Media Use | MarketingProfs Article.