Balance Your Personal and Professional Selves on Facebook

More people use Facebook than any other social network, which means that you need a Facebook strategy for your career. This is especially true since we usually use our personal accounts when we’re on it. Here are some tips for managing your personal account in relation to your professional identity:

  • Use your lists. Creating different lists for different groups of people – coworkers, friends, and professional contacts, for example – helps you keep track of whom you’re sharing things with.
  • Target each post. Before you hit “Enter,” double-check who will be able to see it. Should the post be public? For a specific list? For only you?
  • “View as colleague.” Use Facebook‘s “view as” feature to see what your profile looks like to other people. Make sure your colleagues, and your boss, see what you intend them to.
  • Change your defaults. If you use Facebook on your phone, set your default privacy settings to the narrowest possible audience. It’s better to share too narrowly than too widely.

Adapted from Being Professionally Personable on Facebook | Alexandra Samuel | Harvard Business Review.

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5 Ways To Encourage Customers To Share Your Content

There are lots of studies now that have confirmed what we all suspected – consumers trust ads only about 33% of the time – but, they trust recommendations from peers 92% of the time. What to do when your best customers aren’t listening anymore? Stop talking and let your customers do the talking instead. Create remarkable, inviting content and empower them to show their love for your brand by sharing it across their social footprint. Marketo Social Marketing allows you to create a variety of social offers that you can easily integrate into all of your marketing efforts. Social is more than just a channel or a tactic, it should be present in every aspect of your marketing.

via 5 Ways To Encourage Customers To Share Your Content | Marketo.

Are You A Compulsive Networker? 10 Warning Signs

While career coaches and success gurus expound on the virtues of networking—especially in a down economy—some professionals take it too far. Management and addiction specialists say they are seeing more people compulsively attending events, obsessively growing the number of their connections online and wearing themselves out with little too show for it.

via Are You A Compulsive Networker? 10 Warning Signs | Forbes.

Social Media – Age, Not Gender, Drives Most Social Media Use

Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.

Facebook, in other words, is not the norm, Netpop found.

For example, Facebook’s penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).

By contrast, YouTube’s penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).

The use of Wikipedia and Twitter is also higher among younger, socially networked adults:

  • 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
  • 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.

via Social Media – Age, Not Gender, Drives Most Social Media Use | MarketingProfs Article.

Putting our Heads Together – The Awesome Power of Networking

Today, with the help of computers – PCs, tablets, smartphones, etc. – and the Internet, inter-human cooperation – networking – even with people on the other side of the world, has become much easier. Nothing illustrates our eagerness to cooperate with others better than the wildfire spread of Internet social networking. The special value to businesses of such instant collaboration tools has only recently been fully appreciated. Facilitating the pooling of an organization’s brainpower is increasingly recognized as an enormous productivity booster. That recognition accounts for the fast-growing popularity of a new type of Internet service called enterprise social networking – a sort of blend of Twitter and Facebook that’s secure and configurable so that it can be restricted to a predefined set of users or groups. One such enterprise social network operation is Yammer – a San Francisco based company recently acquired by Microsoft for 1.2 Billion – whose revenue is reported in The Economist to have grown by 132% last year alone.

via Putting our Heads Together – The Awesome Power of Networking « Jeff Robinson – Contrarian’s Mind.

Report: Young women are ‘power users’ of social media sites

The report calls young adult women the “power users” of social-media sites.

About 89% of online women from 18-29 years old are on the sites and 69% of them say they tend to log onto social media every day.

Overall, 69% of women on the Web said they use social networking, compared to 60% of all men.

via Report: Young women are ‘power users’ of social media sites | CNN.