Building Brand Awareness on Facebook | 5 Critical Tactics

Here are some Facebook tactics along with insights on when they are or are not effective. This is not a formula; it is a set of tools that will broaden your social media branding arsenal. You need to develop your own unique social media strategy and discover how you can best apply these tools.

via Building Brand Awareness on Facebook | 5 Critical Tactics | Infinity Concepts.

Digital Marketing In 2012: Predictions From 32 Industry Luminaries

CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.

via Digital Marketing In 2012: Predictions From 32 Industry Luminaries | CMO.com.

8 Ways to Maximize Your YouTube Marketing Results

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?

via 8 Ways to Maximize Your YouTube Marketing Results | Social Media Examiner.