With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.
I surround myself with fellow travelers. Networks are the new companies. None of us create value all by ourselves; it\’s our connectedness that let\’s us create work. We’re doing stuff with other people. And these people–a network, using the more technical term–in our lives shape who we are (by influencing what you think about) and what we make (by helping us get things done). So I am pretty thoughtful about who gets on my calendar and making sure to stay in touch whose opinions and ideas I want to shape mine.
Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.
While career coaches and success gurus expound on the virtues of networking—especially in a down economy—some professionals take it too far. Management and addiction specialists say they are seeing more people compulsively attending events, obsessively growing the number of their connections online and wearing themselves out with little too show for it.
Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.
Facebook, in other words, is not the norm, Netpop found.
For example, Facebook’s penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube’s penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).
The use of Wikipedia and Twitter is also higher among younger, socially networked adults:
- 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
- 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.
Today, with the help of computers – PCs, tablets, smartphones, etc. – and the Internet, inter-human cooperation – networking – even with people on the other side of the world, has become much easier. Nothing illustrates our eagerness to cooperate with others better than the wildfire spread of Internet social networking. The special value to businesses of such instant collaboration tools has only recently been fully appreciated. Facilitating the pooling of an organization’s brainpower is increasingly recognized as an enormous productivity booster. That recognition accounts for the fast-growing popularity of a new type of Internet service called enterprise social networking – a sort of blend of Twitter and Facebook that’s secure and configurable so that it can be restricted to a predefined set of users or groups. One such enterprise social network operation is Yammer – a San Francisco based company recently acquired by Microsoft for 1.2 Billion – whose revenue is reported in The Economist to have grown by 132% last year alone.
Let’s face it: event marketing has changed.
While press releases, mailed invites, and print ads can still play a role, social media has fundamentally shifted the way people gather information and learn about events. Event planners need to understand and leverage social media to reach potential attendees in the places they go for information.