Pinterest Contests: Should You Create One?

What is a Pinterest contest?

Pinterest has definitely been the stand-out amongst the social media newcomers of the year. Although it’s been around before 2012, Pinterest has been the buzz word on everyone’s lips. We all know it’s an online pinboard – but what does that exactly mean for marketers.

A Pinterest contest allows you to create a promotion specific to your Pinterest customers. From this you will see a curation of photo-driven images that are relevant to your property or brand. The best part about a contest is the content is completely user-generated.

via Pinterest Contests: Should You Create One? | Digital Compass.