Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research.
Facebook, in other words, is not the norm, Netpop found.
For example, Facebook’s penetration among socially networked adults in the US is 90%, and the site enjoys roughly the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%).
By contrast, YouTube’s penetration among socially networked adults is 56%, but the video sharing site is far more popular among younger, social women (66%) and men (83%).
The use of Wikipedia and Twitter is also higher among younger, socially networked adults:
- 65% of men and 48% of women age 18-34 use Wikipedia, compared with 40% of men and 28% of women age 35+.
- 34% of young men and 24% of young women (24%) use Twitter, compared with 17% of men and 10% of women age 35+.
Let’s face it: event marketing has changed.
While press releases, mailed invites, and print ads can still play a role, social media has fundamentally shifted the way people gather information and learn about events. Event planners need to understand and leverage social media to reach potential attendees in the places they go for information.
Whether you’re accessing your social media platform from a desktop or a smartphone, it’s important to be familiar with all of them. With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Digg, Delicious, etc.).
For the third consecutive year, CMO.com is excited to deliver our latest CMO’s Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands’ advertising dollars, but incumbents including Pinterest and Google+ have certainly grabbed their share of the headlines.
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.
In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?