When using social media — especially for business purposes — young people have a tendency to put their conservative pants on and act like robots. I don’t understand this at all.
Just because you represent a business doesn’t mean you have to be boring and lifeless. We’re in a new age where consumers are smart enough to know that companies aren’t faceless, but in fact they are run by real people with real personalities. Some of the most popular business Twitter/Facebook accounts are ones where people inject their personality, humor and interests into posts. Here’s how you can too:
Shake it up.
We use technology to keep one another at distances we can control: not too close, not too far, just right: the Goldilocks effect.
We are tempted to think that our little “sips” of online connection add up to a big gulp of real conversation. But they don’t. E-mail, Twitter, Facebook, all of these have their places — in politics, commerce, romance and friendship. But no matter how valuable, they do not substitute for conversation.